Responsible Travel Content and Video for Brands and Destinations
Working on my many years of experience writing about travel and working with destinations and PRs, I have established Bibby Media as a company designed to help travel organisations tell their stories and reach their target audience.
I help travel brands, tourism boards and destinations connect with experienced travellers through responsible, culturally rich storytelling.
What makes me different is that I write authentic stories based on personal experiences. I have a strong academic background in the subject as well decades of experience as both a sustainable travel writer and a responsible traveller. For me sustainable travel writing is about engaging with the local communities to enable them to tell their stories, without forgetting that it is they who own the story.
Responsible tourism is not only about low-impact travel (avoiding peak season, travelling sustainably, exploring secondary destinations etc), but about what you do when you arrive to benefit local communities and their livelihoods.
Responsible travel writing highlights the positive that travellers can do to local communities, and how they can support organisations, companies and destinations that are doing the right thing. Travel when done right, is the right thing to do.
From editorial features to video content, my work is designed to inspire travel that benefits both people and place.
What I Do
Responsible Travel Writing
For nearly a decade Travel Begins at 40 has been the bespoke travel website for the 40+ independent minded traveller. I can use this experience to create the following for you:
- Destination features
- Sustainable tourism content
- Cultural travel articles
- SEO-focused travel writing
You can read the type of articles we produce here.
Travel Video Content
Since 2024 I have expanded my portfolio to include YouTube videos through our Hairy Traveller brand. If you like I can also create the following:
- Short-form and campaign videos
- Destination storytelling
- Reels and social media content.
Who I Work With
I work with a wide range of tourism brands. I believe strongly that business should be based on the three Ps : people, planet as well as profit. So, I work with:
- Tourism boards that truly believe in responsible tourism
- Boutique and eco-friendly hotels
- Ethical tour operators
- Cultural and heritage organisations
- Travel PR agencies representing the above.
Why Work With Me?
Because I can reach your audience, and tell them the stories that can motivate them to travel in a positive manner. Why because I have been doing this for years. Specifically, I :
- Am a specialist in responsible cultural travel
- Have an established platform: Travel Begins at 40
- Engage with the 40+ travel audience
- Have a strong editorial and storytelling background
- Am trusted.
Two Approaches One Message
I offer two separate models. Either:
- You commission me to create editorial for the Travel Brings at 40 and/or Hairy Traveller brands, which both of us share via our social media channels etc; or
- I produce content for your website, which you then own and disseminate.
On either approach we work together to develop the editorial plan. The main differences are ownership of final product and naturally price.
Let’s Collaborate
Looking to tell your story in a more meaningful way?
Get in touch: [email protected]